Wednesday, 25 January 2012

Magazine Terminolgy

Masthead- The heading of a magazine page, is normally the centre of the page normally in bold to attract the readers.

Banner- They are there to sell something maybe exclusive it is there to draw the reader in.


Main Image- This is normally the first thing you see on the magazine depending on the camera angle and visual expression, it could normally suggest the main vocal point of the magazine.


Buzz Word- This is something to build up the magazine, it is a word to draw the reader in e.g. Win, Free Exclusive these words give audiences the incentive to purchase the magazine.


Headline- This is the main text which is at the front of the magazine it normally contributes to what the magazine is about and promotes the main image. The text is normally bold so it attracts audiences.


Barcode- This is the identity of the magazine, the barcode tells you the price and quality of the magazine it is normally includes an issue number and a data, the barcode also tells you if it includes free gifts. The issue number also tells if the magazine is successful depending on the issue number and if its offering any gifts to gain more customers.


Anchorage Text- This helps explain what the headline is all about and what the image is about too.


Puff- It is to advertise what the magazine is offering such as product offering e.g. free gifts exclusives etc, alternatively the puff is mainly used to attract the customer to purchase the magazine.


Pug- It is displayed at the corner of the page where it looks like it has been opened, it is generally used to give customers the incentive to open the magazine, drawing the customer in.


Secondary Image- Other images displayed on the front cover of the magazine, this is mainly used to advertise what other contents the magazine has to offer.


Feature- This is what the magazine has to offer such as gift etc.






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